Not getting viewings? Here's what you need to do
Updated: Jul 23
When a property is not getting any viewings, many landlords start to panic and think that dropping the asking price might be the only option. While it’s true that doing so may prompt new interest from buyers who were previously unable to afford it, for most sellers, it should be a last resort. The good news is that there are many other steps you can take to create a buzz around your property and increase interest.
Keep reading to find out 10 ways to get people to view your property.
Set the right asking price
The first thing you should consider is assessing the property's rental price. If you are asking for too high rent compared to what other properties in the area are renting for, prospective tenants may pass your place by and look elsewhere. Look into what other rental properties in your area are being rented for and see if they align with what you’re asking. The research will help you determine if prospective tenants might be getting a better deal elsewhere.
This is the first thing you need to tackle if your viewings are down. While beauty may be in the eye of the beholder, having good images is detrimental. We suggest you refrain from doing photos by yourself on your smartphone and hire a professional. They have professional lights, know which angles are best to complement your property, and are pros at editing them. We compared countless photos done by owners vs. those done by professionals, and trust us when we tell you they’re worth every penny.
Create a video tour
The benefit of video tours is that you can gain search engine traction since videos are indexed. Be sure to optimize the video title and description by including the address and keyword-rich copy. Include a link to the property detail view page on your site rather than just a link to your home page, so you are directing visitors to the relevant page instead of forcing them to search again for it on your site.
Property video tours can be a great and inexpensive marketing option. If you want to sell your property in an efficient way, this option is a very convincing one, as you are marketing the property in its best light.
A property description that stands out is key to attracting potential tenants to view your property. Too many agents get stuck in a rut and use the same sentences and sales pattern over and over again, which doesn’t grab people’s attention or stand out in any way.
What you can do to fix this problem is to find an agent who has a fresh approach to writing brochures or get your property manager to help you in this matter. Have a look at some of their property ‘write-ups’ and see if you like the wording.
This is a great way to nurture your current leads, keep them in the know, and deliver them targeted listings. If they save a search that is exclusively your listings, this helps to keep your listings at the front of their mind. According to this Seattle maintenance company whether or not you use our real estate content management systems or digital marketing services for real estate, nurturing your client list with regular opt-in email updates is a great way to drive highly qualified traffic to your listings.
Distribute on various platforms
Another thing you can do is promote your listing on social media to aid the viewing rate since platforms such as Facebook, Instagram, TikTok, Reddit, Youtube, and affiliate estate portals can be of great help when it comes to promoting your property.
This tactic can boost your listing while reaching diverse groups of people and potential renters. It is an easy and effective way of improving your viewings and making your rental flourish by attracting attention.
If you have a list of your own listings on your website, you can use a pay-per-click ad to drive traffic to the page. If your listings are similar in price and type, it is easier to create ad copy targeting a particular audience.
This is a great way of guaranteeing first-page placement to help drive traffic when you need it the most, as it puts you on top of the real estate sites so people can access your listing easily.
Blog about your listing
Similar to using social media, your blog is a way to communicate less formally with site visitors, so avoid an overtly commercial blog strategy. Pick out listings of interest each week to blog about in addition to posting other types of content on your blog. Listing spotlights encourage subscribers since there is care behind the choice of properties and a unique description separate from the standard description of the property that has been provided on the standard listing page.
Focus on the best features
Make a list of the property’s best features and plan your viewing around that. Highlight all the interesting details as you go, and don’t leave out anything that has potential. You can also throw in interesting facts, such as if your property has the original doors, a spacious basement, and an original fireplace. These are all features that could easily make your estate stand out.
Ask your property manager to help
If you’re not having any luck promoting your estate and finding tenants for your rental property, it could be a sign that you need the help of a property manager. They have access to a wealth of resources and networks that you may not have access to and they can find ways to market your property efficiently.
Marketing your property can be a little nerve-wracking sometimes, and that’s completely fine! There are lots of properties out there, and you need to be competitive and efficient if you want to stand out.
Property managers are knowledgeable and experienced in all facets of rental property management and marketing, and they can help provide peace of mind and improved efficiency while helping rental property owners maximize the viewings of their estate.
Get in touch with us today and learn more about our services.